Nike Unite is located at 2 Jurong East Street 21 #02-50 IMM, Singapore 609601. With informed and well-trained store athletes, 50 percent of whom are women, combined with over 60 per cent bigger floorspace comprising locally curated essentials, we aim to help consumers connect more closely with sport and bring inspiration and innovation to every athlete.” Nike Unite is fundamentally about helping consumers connect closely with sport by bringing the most valuable sport destination to the community and creating experiences that are rooted in serving people,” said Sylvelin Ng, director Southeast Asia & India at Nike Value Marketplace.Īdded Ng: “At Nike, we believe that everybody is an athlete regardless of age or ability – if you have a body, you are an athlete. Otherwise, you’ll find plenty of street-worthy options to be available here, from special collaborations with Stussy and Undercover, to pairs of Space Hippie, Nike’s sustainable shoe. Those who’ve always struggled finding the right sports bra fit will also appreciate the access to specialist services such as bra fitting and personal styling here, where its staff - half of them female - will be able to assist with any b sizing issues you might have. The second of its kind in Singapore - after Changi Jewel - the service offers iconic Nike heritage or name and number decals printed on either a white or black tee or a one-of-a-kind design. Nike is to open its latest retail concept, Nike Unite, in Portsmouths Gunwharf Quays in Spring 2022. You’ll then be able to present this information at any Nike store around the world for the perfect shoe fit.Īnother highlight here is the T-shirt customisation counter at its front entrance. (Image credit: Nike)Īll you need to do, is head to the store, get your feet scanned, and have that information sent to your app’s account by the staff via a QR code. Using a proprietary combination of computer vision, machine learning and recommendation algorithms, the scanning device measures the full shape of both feet to determine the perfect fit for each shoe style, whether you’re after a pair of Air Force 1s, Dunks, or Air Zooms. (Image credit: Lifestyle Asia)Īs the first-of-its-kind Nike store in Southeast Asia, Nike Unite will debut regional firsts such as the tech-enabled NikeFit shoe fitting service. To inspire a new generation of people to take up sport as a daily habit, Nike has unveiled its latest concept, Nike Unite - a newly refurbished space that will boast 18,000 square-feet of retail space, bolstered by Nike’s aim of making sport more accessible, adding value to the local community, and creating a destination that brings everyone closer to sport and to each other. According to Glass, the openings will span both Nike Live and Nike Rise, as well as its Nike Unite concept, which is a value-oriented store described as an 'evolution' of the old Nike Factory stores. Walsh added: “Occupancy remains high and we have seen strong footfall since the beginning of the year as customers visit the centre to enjoy our diverse mix of retail and leisure brands.It’s finally December, and while it’s too late to hit those 2021 resolutions, the consolation is that you’re starting on 2022’s early. “Alongside a host of other exciting signings over the past 12 months, today’s opening attests to the resilience of Ireland’s retail market and the ‘prime’ space the centre offers.” The community focus and experiential element offer something different and will act as a real draw. “A compelling in-store experience is increasingly important to consumers and this new concept speaks directly to that. “We’re incredibly excited that Nike has chosen Blanchardstown Centre for the opening of Ireland’s first Nike Unite store,” Falcon AM asset manger, which represents Blanchard Centre, Sharon Walsh said. Nike introduces a new retail concept Nike Unite - Retail in Asia Nike introduces a new retail concept Nike Unite Staff Writer NovemSource: Nike Adding to Nike House of Innovation, Nike Rise and Nike Live concepts, the sportswear brand Nike introduced Nike Unite. Nike features in RetailX Global Elite Top1000 report, click here to download. The new first-of-its-kind store spans across 10,000 sq ft features the sportswear giant’s latest fashion, footwear and sports ranges.Īccording to the Elite retailer, the new store has been designed to put “the community first, aiming to help local people connect with sport”. The new 11,000 sq ft outlet, which will replace the US-headquartered sportswear giant. The concept represents its fourth retail specialty concept, joining Nike House of Innovation, Nike Rise and Nike Live. Nike has opened the doors to its new Nike Unite concept store at Blanchardstown Centre, Dublin. Nike has agreed a deal to open its first Nike Unite store in Ireland at the Blanchardstown Centre in Dublin. has introduced a new Nike Unite concept focused on local communities.
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